Innovation Management

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Business & Economics
Innovation Management

Innovation Management

Name: Innovation Management
ISBN: 9781352012446

Jan van den Ende

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Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Kateqoriyalar:

Business & Economics

İl:

2021

Nəşr:

Nəşriyyat:

Red Globe Press

Dil:

english

Səhifələr:

266

ISBN 10: